About Alice



Alice Bright officially launched the debut collection for Alice Bright The Label in 2019. The Label is an independent fashion brand based in Melbourne, Australia. Alice’s luxe collections are designed and handcrafted in Melbourne. Alice is inspired by luxurious, textured fabrics which are featured throughout her collections. Each fabric has been handpicked by the designer to ensure they fit her design aesthetic bringing timeless elegance to each design.

Alice’s design aesthetic is modest sophistication ranging from Loungewear to Racewear so there is something available for women of all ages.

As each collection is a limited release, Alice prides herself on contributing to the slow and ethical fashion movement. Contributing to the reduction of wasted product by only creating a minimum amount of dresses in each size. This encourages slow fashion and provides timeless garments that will be worn for years to come.

AB The Label 

We first released our Loungewear collection inspired by the locked-down year of 2020. 

Alice Bright The Label now has a diverse range for men and women to glam up and down, we call it 'AB The Label'.